Hatch, Mary Jo Taking Brand Initiative: How Companies Can Align Strategy, Culture, And Identity Through Corporate Branding

Binding : Gebundene Ausgabe, Edition : 1. Auflage, Label : John Wiley & Sons, Publisher : John Wiley & Sons, NumberOfItems : 1, PackageQuantity : 1, medium : Gebundene Ausgabe, numberOfPages : 288, publicationDate : 2008-04-11, authors : Hatch, Mary Jo, Majken Schultz, languages : english, ISBN : 0787998303 ...